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Latest posts

New breakdowns, launch playbooks, and growth tactics.

There is a version of AI prompting for Shopify development that produces code you spend three hours fixing. And there is a vers...

I still care about Google. But Google is no longer the only search engine that matters — and for a solopreneur running a ready-...

I have no employees. No agency on retainer. No freelancers I brief regularly. I run EcomChief — a marketplace selling ready-mad...

There is a version of using Claude that produces generic, error-prone code you spend hours fixing. And there is a version that ...

I have no coding background. I never have. But over the last several months I designed and built 24 fully custom Shopify Liquid...