Independent publications, author profiles and earlier media coverage connected with EcomChief and founder Ani Nandi.
Specialty Retailer published this article by Ani Nandi on using a validation-first approach to ecommerce: start with a focused catalogue, test demand, measure customer behaviour and expand after the model shows evidence of traction.
WithCommerce is a separate ecommerce education website managed by Ani Nandi. It covers Shopify, online retail and digital business. Ani sets the editorial direction and reviews published guides; it should be distinguished from independent third-party media coverage such as Specialty Retailer.
